Waldorf Astoria
To attract high net worth buyers to the tallest residential building south of Manhattan, we elevated tried and true sales techniques to interactive, museum-quality exhibits.
The result: brokers sold out in half the expected time, and the developer was able to break ground a full year early.
COFFEE IN THE CLOUDS
Because views are everything when pre-selling a 100-story building, we used drones and LED screens to let guests enjoy a meal with every view in the building—years before they exist.
With over 20,000 square feet of interactive pieces, the rest of our gallery became a destination all its own—attracting buyers worldwide to explore its most Instagrammable aspects.