Get Knowing

Credit Karma had a problem: they were mostly known as a free credit score app, but they were oh-so-much more. So we tapped into the general apathy around managing your finances and used a few other scary things to show how far a little confidence can take you in life.

Our first campaign for Credit Karma came with a new tagline, a whole new look and feel, and a triple-jointed circus clown that made our brand manager hide under the craft services table.