MATT KELSEN // FREELANCE WRITER + CD
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Titanfall 2

Legends are talked about, but the most legendary of legends are immortalized in song. So to celebrate Titanfall 2’s epic bond between man and machine, we rewrote Nancy Sinatra’s classic “Bang Bang (My Baby Shot Me Down)” and paired it with a blend of original live action and CGI.

One Show Silver // Clio Gold // Clio Silver // Clio Bronze // Creativity Editor's Pick

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TITANFALL 2

"Become One"

 

We worked with director Dave Wilson (Bloodshot) and legendary animation house Blur Studios (Deadpool) to create a futuristic ‘ballad of the gunfighter’ for EA/Respawn’s Titanfall 2 video game launch. Featuring a blend of live action and original CGI (no game footage), our rewritten version of Nancy Sinatra’s classic ballad “Bang Bang (My Baby Shot Me Down)” celebrated Titanfall 2’s epic bond between man and machine. Our full length trailer quickly amassed over 10 million views on YouTube and earned a 96% approval rating from a hypercritical gamer audience. Best of all: sales of Titanfall 2 eclipsed the original by four to one.

 
 

Launch Trailer | Broadcast

Behind the Scenes | Online Content

UGC Fan Reactions

Gamers are not known to hold their tongues. So we were more than thrilled when the comment section praise rolled in. And even more thrilled when gamers made—and even mashed up—their favorite reaction videos.