Ghost Recon

Ghost Recon was known as serious, technical shooter. But it was losing ground to Call of Duty, which gamers considered more fun. So for the biggest launch in Ghost Recon history, we wanted to bring to life the true enjoyment gamers have with their “squads” while playing the game. With a fraction of the typical CoD budget, we made a Hollywood-style war epic where the grizzled, battle-tested soldiers had the voices of the gamers controlling them, Drunk History-style. Our five-minute mega asset was the first-ever commercial directed by David Leitch (Deadpool 2, John Wick), and stars Lil Wayne as a frequently distracted gamer who keeps going “idle” at the most inopportune times.