SHUTTERFLY
“Holiday 2020”
This year…happened. Yes, it felt a little weird to celebrate memories of 2020. But in a year built on distance and Zoom fatigue, we saw an opportunity to remind people there is plenty of good to share even in tough moments. With a new tagline—Let the Good Fly—we set out to capture the silver linings that could only have happened in 2020, and achieved a best-ever Q4 holiday season in the process. Not bad for a year we’d mostly like to forget.
Press
Adweek: 20 Cinematic Holiday Ads Sparking Joy This Season
Adweek: Shutterfly Finds the Good in 2020 for the Holiday Season